F1 Leagues
F1 Leagues is a feature designed in collaboration with the F1 team. It enables players to create and join leagues with other F1 players. A league owner requires significant management options, including creating and editing seasons, assigning member roles, moving players between tiers, applying penalties, connecting social platforms and inviting members. As this feature is difficult to directly compare to any others, multiple different areas have served as inspiration.
Research
To form a starting point for improving Leagues I spent time evaluating the existing feature, met with the designer from the F1 team, and spoke with our team to understand concerns and limitations. My research included benchmarking existing products, creating user journey maps of different key actions, and discussing with content creators during the F1 Creative Council.
After some time, I was able to convince my team it was worth putting Leagues through usability testing. I worked with the EA UXR (User Experience Research) team to determine key journeys and watched and evaluated them to put together a research summary. This supported my existing concerns and highlighted additional areas to improve.
Key Takeaways:
League Racing is not currently accessible to new players, lack of onboarding, complicated flows and confusing interactions will cause players to drop off.
Creating a league from discovery to the first in-game race is a complicated flow which is not explained to league owners effectively, management processes are complex.
The game hub design is not effectively supporting league positioning, with navigation blocking key visual areas. This is especially problematic on Mobile.